- A timeless Christmas classic the whole family can enjoy
- #1 national bestseller with over 2.5 million copies sold
- Touted as “the best thing since The Night before Christmas”
The Elf on the Shelf: A Christmas Tradition is the very special tool that helps Santa know who to put on the Naughty and Nice list. This interactive holiday hide-and-seek tradition is perfect for children and families of all ages. The tradition begins when Santa sends his scout elves out to Elf Adoption Centers. Waiting for their families to bring them home, these patient elves hibernate until their family reads The Elf on the Shelf, gives their elf a very special name, and registers their adoption online. Once named, each scout elf will receive its Christmas magic and becomes part of the family’s Christmas each and every year.