If you want to start an online store, you have a lot to learn about e-commerce. However, the most important thing is to make a platform that easy for clients to place their orders. You have probably gone through many websites and social media pages of other online businesses and would love to know how to go about it. Well, here are pointers for setting up an e-commerce platform.
Create a Brand and a Niche
When you want to venture into e-commerce, you need to have a brand name. Your brand should relate to your area of interest. You can also use the brand as your website’s domain name. Besides the business name, you should choose your brand colors, logo, and slogan that inspire potential customers to make purchases.
Purchase a Domain Name and Hosting
Now that you have created your brand, it is time to get a domain name. You can purchase a domain name from a website hosting platform or domain registrars. Knowing your target market is essential when picking a domain name. This is because some domain names are specific to countries. Therefore, if your business serves international clients, choose a non-country top-level domain name.
However, you need to be open-minded because the domain name you want might be already used. Hence, you will have to choose another one and confirm whether it is available. Ensure the domain is easy to remember because some clients will visit your website using the domain name.
Work With a Web Developer
Now that you have a domain name, you can find a web developer to create a professional e-commerce platform. Some website hosting platforms offer web builder packages, but it is vital to work with a professional.
You should do due diligence on the web developer you want to work with to ensure that they can meet your needs. You can visit their website and check similar platforms created by the same web developer. If you love their past projects, you can go on and hire them for your platform.
Post Quality Content
Your website should have quality text and images because clients want to see and know more about a product before buying. Therefore, you need to work with a professional photographer to capture attractive photographs to grab the target customers’ attention. It is best to hire specialized product photography services for quality images. You can also work with professional writers to create informative content about your products.
Keep Your E-commerce Platform Simple
You need to have a professional website, but it should be simple and easy to navigate. Potential customers should be able to choose products and make purchases quickly. You can use drop-down menus to organize content so that it doesn’t appear crowded.
Also, ensure that you have a search feature, which allows clients to find what they are looking for within a minute. No one wants to scroll hundreds of pages to find a product. Your payment procedures should also be straightforward. Therefore, you should run a few tests before you invite clients to use your preferred payment method.
Today, a significant percentage of businesses have online platforms. Therefore, you should consider creating an online store that suits your business needs. These are the steps you should take when creating your e-commerce platform.